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3 people in a meeting Desich Sales Institute Workshop is a Course

Desich Sales Institute Workshop

Sep 30 - Oct 28, 2020

$300 Enroll

Full course description

Program Overview

5 Week Program

The Desich Sales Institute develops new and existing sales talent and teaches skills needed to succeed in Northeast Ohio’s changing marketplace. This program teaches salespeople to understand both the buying decision science and the internal questions that customers commonly ask and answers.

Upon completion of the program, you will receive a Certificate of Advance Professional Sales from The Richard Desich Sales Institute at Lorain County Community College and become Alumni of the program for networking opportunities.


A "New School" of Selling:

The Desich Sales Institute takes a comprehensive approach to developing skills for all facets of selling:

Sales Leadership: planning, profiling, assessment, and evaluation practices that show sales leaders how to strategically grow sales by guiding salespeople to higher performance

Sales Talent: developing skills that build relationships with customers to create opportunities for referrals, repeat business, and loyalty – the “new sales model” of earning a client’s business

Recruiting Sales Talent: helping companies learn how to attract and retain the best sales professionals to keep the talent bench strong and not suffer the consequences of unexpected turnover


Prepared With The Knowledge, Salespeople Can Now Be More Proactively Prepared To:

  • Help customers say yes more often
  • Eliminate decision resistance by changing the customer buying experience
  • Create faster, more productive partnerships with more decision influencers
  • Differentiate themselves, their company, and their solution


Attend one of our five-week, online sales training programs.

September 30-October 28, 2020
Wednesdays, 2:00pm-4:00pm OR 7:00pm-9:00pm

These online classes will be held on Wednesdays in the afternoon and the evening. Participants can choose which time works best for them. 


Jim Walborn


Online, a WebEx link will be provided prior to the start of class

Questions? Contact us:

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